Sacha / Project 05

Super Cubes

Super Cubes are nutrient super food cubes that can be put in a blender to create a smoothie within a few seconds. The brand design, packaging design and overall art direction for Super Cubes had to be created, as well as promotional collateral and a website.

Brand design
Packaging design
Art direction
Collateral design
Website design

The packaging and overal brand is fun, fresh and vibrant. It appeals to a young health conscious audience who appreciates high quality, all natural products such as Super Cubes. The brand uses bold colours and fresh ingredients to stand out on shelf and to give character to the brand.

Being made from solely fresh ingredients and nothing else, it was important that the fresh ingredients were being highlighted on pack as well as on any marketing collateral and their website. When introducing this new product into Woolworths stores across Australia it was important that the health message was clearly communicated as well as how this new product is being used.

Product photography: Benito Martin
Campaign photography: Ashley Mackevicius
Fresh Magazine photography: Dane Moffat
Social media content photography: Anna Hooij

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