Saint Row is a carefully curated webshop of local and international fashion labels. The brand was founded to bring a luxury edit of sustainably-minded brands to New Zealand and Australia.
Brand design
Collateral design
Website consultation
The logo had to be modern but also needed to communicate the luxury aspect of the brand. Therefore it was important to have something that was not necessarily trendy, but has longevity and timelessness to it. The font used for the logo with contrasting weights encapsulated that feeling perfectly, and the finer details of the logo give it that detailed luxurious touch.
Given that the website and social channels are showcasing items from a variety of brands, it was important to have a simple colour palette and fonts that would not clash with the existing brands, yet give enough personality to make these touch points recognisable as Saint Row. The fonts chosen for this brand balance modernity and character.
