Fashion label Read & Bell wanted to have a new fresh look for their existing brand. The rebrand consisted of a logo refresh, new brand identity and website, as well as imagery for their look book and Spring Summer 2020 campaign.
Brand design
Creative direction
Styleguide
Collateral design
Website design
Campaign & look book Art direction
The overall brand was in need of a refresh. The client was presented with an evolution of their existing brand, as well as a revolution - one that changed the complete look of the brand. The client chose for the revolution which is defined by vibrant colours used in big bold blocks and elegant, minimal fonts. The new brand was accompanied by a comprehensive style guide to ensure consistency further down the track.
With the new brand photography the aim was to capture the 2020 collection in a fresh way, using the morning sun and the raw edges of the Australian coastline as a backdrop. This resulted in a set of beautiful and breezy images that highlight the quality fabrics and handmade block prints. For the look book shoot relaxed poses and a raw textured fabric backdrop were used, complimenting the comfortable fits of the garments.
